A mobile app isn’t just for the large enterprise anymore. Now they can provide a highly specialised and customised solution for customers of all business sizes.
Until recently the mobile app has been seen as an expensive, time consuming and challenging solution to develop, something that only the large enterprise can afford or implement. This has now changed.
Apps are easy to build and they allow for the small business to develop a solution that is customisable and completely structured around the business and the brand. Through an app, SMEs can create a native environment that captures customer loyalty and keeps them engaged.
A recent study undertaken by the mobile analytics firm Mobidia focused on the use of customised apps in the consumer space and found that an average 48% of Android users shopped online through mobile commerce apps.
The same principles can be applied in the B2B space – create apps that make accessing content, capabilities and features a simple endeavour and you have a solution that keeps your customers coming back for more. It is no longer a question of whether to build an app for the business or the products it sells, but rather what needs to be done to ensure that it is done well.
It is essential that a business app be easy to use. Complex user interfaces with steep learning curves will alienate the customer and are unlikely to keep them engaged. It is also vital that an app be focused on delivering one very specific solution – it’s tempting to try and cram a diverse range of capabilities into one app, but this potentially can result in a confused mess that makes little sense to anyone.
Personalising the experience
When creating an app, especially if it is being developed as part of an overall solution or implementation, adding in layers of personalised content can make all the difference. By adding in layers that are customer or solution specific, the experience becomes a far more compelling one.
The process also does not demand that suddenly the SME spend terrifying quantities of cash on getting apps developed. Mobile app development costs are not as high as many think, and AustAR Labs offers this service at a price point that doesn’t massively impact the bottom line over the long term, especially if an app can be used across multiple customers and installations.
Ultimately, however, the real value lies in keeping customers loyal and engaged and coming back for more and it is in this arena that the app truly shines. It is a tool that can now be used by businesses of any size to boost business capabilities and enhance products and solutions