VR Technology

What technology does VR use?
Accelerometers use VR as it is used to determine forecasts in the coming weeks. You never know what is going to happen but you may as well dive into the action and get a taste of it. If you do that, you are going to be prepared for what is to come in the coming years. Motion sensors also use this technology in order to track the movement of the head and legs of people. It is not easy to get used to it but time will come when you will be able to master what it is all about.

How does VR technology work?
It puts the user into a fictional environment that the person will get to interact with. It will look pretty real but it is done so that it is close to the real thing but it is not. The user can do a lot of things he or she would do in real life. For example, if it is a car racing game, you can feel like you are actually driving a real car while interacting with fellow racers. There can be several players in one VR game and you will all be having the time of your lives. imagine spending a dozen hours playing that game because you know you are in the middle of something special.

What is VR good for?
VR can be used in sports as a way to improve the skills of each player without the involvement of actual players. For example, a basketball player is looking to improve his jump shot but wants it to be all about the form. VR Technology can be used to attend live sporting events so that you can feel that you are actually in the event itself even though you are at a faraway place. As a sports fan, that would be a huge blessing in disguise as you can cheer your favourite team on as it will feel like you are actually there with the crowd reactions and the closeness to the players.

Another use for VR would be in schools where students can take virtual field trips to the nearest museum without actually being there. Believe it or not, that is going to save a lot of time for them. Students can also use the technology to interact with their classmates even though they are at home sick with the flu. If they want to be at school listening to the teacher, that will allow them to do so. Medical students use VR to practise on fake patients. Hence, there would be no need to practice on real-life patients since students are prone to making mistakes which is normal. Hence, you can’t really blame yourself for something like that.

What are VR and AR technology?
Augmented reality technology often starts out with editing what is already taken by a camera or a smartphone then putting something there. For example, you took a picture of an ocean. You take your picture then put it in the ocean to make it look like you are actually surfing there even though that picture of you is from another beach. It would give you that sense of achievement even though that is far from reality.

Is VR dangerous?
There are some people who reported experiencing nausea after wearing the VR headset for a pretty long time. Dizziness can actually happen if you get pretty addicted to it. Thus, don’t spend too much time doing VR as too much of something is bad enough. One or two hours of doing it can be fine so your head won’t ache in any shape or form. It is also possible to get an anxiety attack once you get too addicted to the game which you can’t blame yourself because it is pretty fun once you get the hang of it.

What are the two main types of virtual reality?
The first is non-immersive which can be commonly seen in a flight simulator so that you would not need to be in the flight itself. The second is web-based so that you can be at the comforts of your home or wherever you prefer to be and experience the VR technology wherever there is an Internet connection.

Investing in a Mobile App

What do I need to know before creating an app?
The first thing to do would be to research your target market including their age and what they do in their everyday lives. Besides, it would be a lot better if they would know the monetization options as there are a lot. Also, there are different marketing strategies as it is important to get the word out to the target market. This would most likely need to be done in the form of SEO so your website would get organic traffic each month.

What is required to develop a mobile app?
The first step would be to identify the need then a way to address it. Of course, everyone should have the necessary skills to accomplish their task in a mobile app development team. You know you would want to get it done sooner rather than later before someone else beats you to it. Another thing that would be required is a solid workstation. If you don’t have an office, you can establish one at home which would require a camera so you can have frequent Zoom meetings with your staff.

How do you write an app code?
Study the program applications like Java so that you would know how to program the app code. It would also be advisable to read a book about it no matter how long it is. As years pass by, there will be new program applications that you will need to be familiar with. It is something you will need to get used to in the real world.

How much money do I need to create an app?
It can cost as high as $10,000 and as low as $5,000 to create an app. It is no secret you will need to sit down in front of the computer to do a lot of trial and error. Thus, it is important to convince investors that you have the perfect team in order to make this thing work at the right time. Investing in a mobile app would not really be a priority for them but if they see the potential then it would be great for them to try and think about it.

How do you create a successful app?
The first would be to identify the problem it would address and the platforms that the app would support. After that, you can incorporate the right type of analytics so you can be sure that it will be a success for years to come. It can’t just be a one-hit-wonder as you will be the one to suffer from that. The next step would be to create a prototype so that your idea would be turned into something real. After that, it would be time to test the app if the goals were met. When you hear feedback about new features that can be added, check the capabilities. If you can do them, better add the new features as soon as possible.

Does your 2016 digital marketing plan include AR?

The New Year is fast approaching, and marketers are being asked to push the envelope (and spreadsheet columns) on 2016’s marketing campaigns.

As we consider channels and tactics for 2016’s marketing spend, we have to acknowledge that, as Gartner puts it, “digital marketing is now marketing in a digital world.”

While offline marketing materials like print, merchandise, and point of sale may be impactful in person, customers now expect a seamless experience from the physical to mobile and digital.

AR can help connect the dots. Bring traditional marketing into the digital age and:

  • Create interactive print
  • Measure offline marketing
  • Drive customers directly to the digital point of sale

Creating AR campaigns is easier than you may think, according to Social Media Marketing Sydney. Download this free e-book prepared by Aurasma and HP and find out how marketers can shorten the path to purchase, drive brand engagement, and add measurability to their offline marketing activities.

And feel free to post your comments below for the benefit of Austar Labs and its readers.

Mobile apps for all businesses

A mobile app isn’t just for the large enterprise anymore. Now they can provide a highly specialised and customised solution for customers of all business sizes.

Until recently the mobile app has been seen as an expensive, time consuming and challenging solution to develop, something that only the large enterprise can afford or implement. This has now changed.

Apps are easy to build and they allow for the small business such as PR Agency Sydney to develop a solution that is customisable and completely structured around the business and the brand. Through an app, SMEs can create a native environment that captures customer loyalty and keeps them engaged.

A recent study undertaken by the mobile analytics firm Mobidia focused on the use of customised apps in the consumer space and found that an average 48% of Android users shopped online through mobile commerce apps.

The same principles can be applied in the B2B space – create apps that make accessing content, capabilities and features a simple endeavour and you have a solution that keeps your customers coming back for more. It is no longer a question of whether to build an app for the business or the products it sells, but rather what needs to be done to ensure that it is done well.

It is essential that a business app be easy to use. Complex user interfaces with steep learning curves will alienate the customer and are unlikely to keep them engaged. It is also vital that an app be focused on delivering one very specific solution – it’s tempting to try and cram a diverse range of capabilities into one app, but this potentially can result in a confused mess that makes little sense to anyone.

Personalising the experience

When creating an app, especially if it is being developed as part of an overall solution or implementation, adding in layers of personalised content can make all the difference. By adding in layers that are customer or solution specific, the experience becomes a far more compelling one.

The process also does not demand that suddenly the SME spend terrifying quantities of cash on getting apps developed. Mobile app development costs are not as high as many think, and AustAR Labs offers this service at a price point that doesn’t massively impact the bottom line over the long term, especially if an app can be used across multiple customers and installations.

Ultimately, however, the real value lies in keeping customers loyal and engaged and coming back for more and it is in this arena that the app truly shines. It is a tool that can now be used by businesses of any size to boost business capabilities and enhance products and solutions