Augmented Reality has been used by many businesses for providing their customers with a virtual experience. Right from virtual fitting rooms to virtual make-up trials, every business has tried to harness the power of this technology.
Cross-posted from Augmented Reality Trends
With more and more customers turning to online shopping, it is necessary for businesses to have an edge over others by integrating this technology. The customers can try on products remotely without the requirement of visiting the physical stores.
Keeping up with the trend, UK-based luxury eye-wear start-up Atelier has also introduced its own custom eyewear range where people can try on glasses virtually and place their orders.
Choosing your eyewear through AR
You can use the virtual try-on interface that is available in the website of Atelier to make your purchase. You can select from different pairs of glasses that will be mapped onto your face in real time. This will give you a feel of how it will look on your face.
Once you have selected the right frame, style and lens colour of the eyewear, you can make your purchase.
When you activate the virtual try on, you will get a warning message which tells that you might be potentially recorded during the virtual trials of the set of glasses. You can try out opticals as well as sunglasses.
How does the process work?
When you visit the site, you can select from a range of sunglasses or even opticals for women and men. All you require is a webcam, so that your face can be mapped and the glasses can be overlaid on top of your face in adjustment with your eyes.
You can customize the colour of your frames and choose from the various styles. With augmented reality and real time face mapping, you will be able to see how that frame will look on you.
Once you are happy with the customization, you can get measured online and make your orders easily.
Is it worthwhile?
With the innovative technology, might it be easier and even simpler to buy your eyewear from the comforts of your home? You might not be able to get the perfect fit that you would get in a physical store.
For businesses trying to apply this technology to increase their ecommerce sales, it is better for businesses that are not into the sale of luxurious and expensive products, as customers will prefer visiting stores to try out the products in real life and then make their purchase.
What do you think?
Do you think use of augmented reality is good for businesses selling expensive products? Have you tried out the Atelier eyewear virtually? Share your insights in the comments below.