Sportsgirl’s Augmented Reality: A digital window to fashion

Sportsgirl is turning again to its shopfront windows to offer its customers a touchpoint for omnichannel shopping.

Cross-posted from Power Retail

Australian fashion retailer Sportsgirl has announced a next-generation shopping innovation project with the launch of what it calls ‘digital windows’.

Coinciding with the launch of Sportsgirl’s quarterly magazine, The Daily Us, as well as a new update for its augmented reality app, Sportsgirl Explore, the digital windows complete what is essentially an omnichannel shopping experience.

Sportsgirl cover

The retailer’s integrated platform is reportedly able to allow life-like interaction with products, free music downloads, shoppable pages and beauty tutorials all within the mobile app. However, both the app, magazine and digital windows can be used in tandem to create the most cohesive shopping experience.

Sportsgirl AR app

How Sportsgirl’s magazine works in conjunction with its augmented reality app.

Nine digital windows are launching throughout Australia, using projectors to display film onto the shopfronts. Already being rolled out, the windows will be available for viewing for four weeks.

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