Infographic: How and why shopping is moving to the Smartphone

The team at DirectBuy has released their latest infographic — a visual that paints a striking portrait of just how influential mobile has become in the world of online shopping.

“Today,” a written statement reads, “there are currently 1.91 billion smartphone users, with 82 percent of them using mobile devices to shop. And since consumers are 5 times more likely to abandon shopping if the site isn’t optimised, businesses will sink if marketers don’t choose to strengthen their brand’s mobile experience.”

To see why the mobile experience matters, take a good look at the infographic below.

Moving Toward Mobile

Mobile optimised websites are essential, but the trend is towards enhancing the experience with mobile apps. Is your business ready for this? Speak to AustAR Labs today about how you can start to get ready.

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