Cadbury surprised commuters at Waterloo Station this week with an augmented reality stunt on the station’s recently-launched giant digital screen, Motion@Waterloo.
Cross-posted from Creativity
The 40 meter LCD screen showed 3D virtual models of chocolate objects above commuters’ heads to guess what they may be thinking about: from football to cars to shoes.
Commuters were then challenged to virtually “burst” each chocolate object to be rewarded with a promotional Cadbury bar.
The campaign was conceived and produced by Elvis, with the AR technology integrated by Grand Visual, which created a bespoke application for the event.
What do you think?
What do you think of this clever AR stunt? Do you think the Cadbury campaign can draw in more consumers to the stores? Share your thoughts in the comments below.